Discover New ZealandDigital product that aims to help the Tourism Industry
Summary
Discover New Zealand is a digital platform designed to revitalize Aotearoa's tourism industry by connecting international tourists, local travelers, and visitors with the rich offerings of the country. The platform aims to boost local tourism by providing easy access to events, cultural experiences, stunning landscapes, and local businesses. With a user-friendly mobile interface, it brings the essence of Aotearoa to the palm of your hand, encouraging exploration and engagement across communities and sectors.
Problem Statement
Catastrophic events, COVID-19, incoming recessions, hospitality and health problems, layoffs and other recent events does hurt the economic state of Aotearoa. It does hurt to see businesses closing because of these matters and primarily the tourism sector, one of the biggest contributor of our GDP here in New Zealand.
Solution
Although rejected, I have acquired massive experience in working with private/public sector and this shows my business acumen when it comes to building solutions, not only it provides recommendation, but I also get to understand the challenges and painpoints of the industry and where my solution fits.
The aim of our project is to an open application globally - “Available everywhere to download”. Meaning to say, Within the pre-arrival stage, users can already have the application on their phone, they already see various events in places they wanted to visit and because the application is able to “save” and “like” the places, then it will save to users profile.
The proposed design is aims to provide a knowledge based information to NOT ONLY tourist coming in to New Zealand, but local travellers who wanted to discover Aotearoa. Imagine an application that brings together all things to see, places to go and experience in New Zealand culture by immersing themselves in the digital product and gaining badges while guiding and posting tourist attractions, places and areas that might not been seen before.
Here are screens that showcasing all our events nationally in a global scale, this is the area where they discover experience, culture, sceneries, areas of New Zealand we wanted to really boost on.
users can discover places within New Zealand, anything locally that has various categories including gardens, marae, historical places, pubs, bars, restaurants, experiences and even their any regional council. Most products in the market does not have a native translation which makes it harder for users specially this listed translations are people who visited New Zealand a lot.